Awards and honours
"Become a future coach!" campaign wins German Agency Award and is nominated for HR Excellence Award
Photos Chair of Marketing
The campaign is now competing in the "Trainee and University Marketing" category with prominent competitors such as Borussia Dortmund, Deutsche Bahn and Lidl. The HR Excellence Award is recognised as the most important award for outstanding communication projects in HR management in German-speaking countries. The winner of the HR Excellence Award will be announced after a jury pitch on 29 November in Berlin.
The aim of the campaign is to inspire young people to become vocational school teachers. Based on ten scientific studies, a website, social media adverts, presentations, posters and flyers were developed that offer emotional and authentic insights into everyday working life. "It was particularly important to us to emphasise the potential for giving meaning to the profession - a key motivation in the career choice of Generation Z," explain Prof. Dr Tobias Langner and Bastian Blomberg from the Chair of Marketing as project managers.
The campaign was able to demonstrably increase awareness of the profession, improve the job profile and increase interest in the profession among the young target groups. The materials developed are now available to all universities throughout Germany in order to make a nationwide and long-term contribution to overcoming the shortage of teaching staff. The campaign is an example of how research at the University of Wuppertal is successfully put into practice and contributes to the benefit of society.
Prof Dr Tobias Langner (left) and Bastian Blomberg are delighted with the double award for their campaign.
The campaign was developed at the Chair of Marketing at the University of Wuppertal under the direction of Prof Dr Tobias Langner and Bastian Blomberg in collaboration with the agency Futur 2 design (campaign design). Other agencies involved were Mattgold Media (technical realisation of the website), NEXT LEVEL Agenten (video production) and Hänsel Photography (photo production). The "KoLBi-BK-E1" project, from which the campaign emerged, was funded by the Federal Ministry of Education and Research as part of the joint "Quality Campaign for Teacher Education" of the federal and state governments and was part of the overall interdisciplinary project "Coherence in Teacher Education" (KoLBi) at the University of Wuppertal.
The "Become a future coach!" campaign can be found at www.werde-zukunftscoach.de.
